About us

Our Journey

InSIGHTful Low Vision is the brainchild of our founder, Sarah Kowal, an accomplished professional with an extensive background in sales and marketing. Sarah's passion for helping business owners strategize and market their businesses led her to establish her own consulting company, Right Now Enterprises. It was during this time that she encountered a pivotal client—an exceptional low vision optometrist.

As Sarah worked closely with this optometrist, leveraging her expertise and implementing innovative strategies, remarkable things began to happen. The optometrist’s patient load expanded exponentially, enabling him to shift his focus exclusively to low vision services and leave behind his regular optometry practice. Intrigued by this success, the president of the optometrist’s association inquired about his newfound growth, to which he replied, “I don’t know. Sarah does all that.”

Word quickly spread about Sarah’s exceptional abilities, and she soon found herself speaking at conferences and conducting webinars for the entire organization. Sarah’s impact on the low vision industry was undeniable, and her reputation as a marketing and outreach expert grew steadily. The stage was set for the birth of InSIGHTful Low Vision.

Drawing from her experience working closely with numerous low vision optometrists in both the United States and Canada, Sarah recognized the tremendous potential to expand her services and make an even greater impact on the industry. With a wealth of knowledge and a passion for serving the low vision community, Sarah established InSIGHTful Low Vision, a specialized marketing and outreach agency dedicated to assisting low vision doctors and vision organizations.

Since its inception, InSIGHTful Low Vision has been committed to delivering comprehensive marketing strategies tailored to the unique needs of low vision practitioners. With a deep understanding of the challenges faced by both doctors and patients, our agency utilizes Sarah’s expertise and proven methodologies to drive tangible results. By implementing innovative marketing techniques and staying ahead of industry trends, we empower our clients to thrive in a competitive landscape.

At InSIGHTful Low Vision, we are driven by a shared vision of transforming the lives of those affected by low vision. Through our compassionate approach, we strive to educate the public, particularly senior citizens, about the impact of low vision and the solutions available. Our ultimate goal is to bridge the gap between doctors and patients, ensuring that individuals with low vision receive the care and support they deserve.

Partner with InSIGHTful Low Vision and experience the expertise, dedication, and exceptional results that have made Sarah and our agency industry leaders. Together, we can pave the way for continued growth, expanded patient reach, and a brighter future for low vision practitioners and their communities.